38. Cognitive Mapping (CM)


Collaborative innovation requires organizations to capture and merge the visions of the future of key individuals. Forecasting, exploring and creating alternative futures cannot emerge from ‘one right answer. For meaningful contributions to strategy it is necessary to consider multiple views of the present and the past occurring in multiple systems. This program will introduce participants to the use of cognitive mapping techniques for future studies.

Cognitive mapping emerged from the field of cognitive psychology, a discipline studying how humans perceive, process and use information. It has been widely used in strategic management and political science to depict and explore the cognitive structures of members of organizations.

Who should attend?

This hands-on program is relevant to policymakers, managers, educators, entrepreneurs and professionals, whose work requires collaborative decision -making for the future through understanding and generating shared agendas.

It will be valuable for individuals who need to develop new skills for analyzing, presenting and negotiating future visions in business, public policy or academic settings.

How will this program benefit you?

Participants will learn how to use cognitive mapping for collaborative building of future scenarios; accurately and completely capturing feasibility requirements; maintaining the richness of data in future studies by managing its complexity.

Program Outline:

This program will introduce cognitive mapping as a technique for creating and exploring future scenarios. It will begin with a brief discussion of existing uses of cognitive mapping, followed by group exercises for hands-on experience of generating and analyzing cognitive maps of future issues of importance to the participants.

Through a series of interactive exercises they will learn how to collate, compare and analyses views of the future of organizational members. These views are recorded In graphic form, showing interconnections and associations and provide valuable clues for identifying dilemmas, feedback loops and conflicts.

The technique enables both analysts and clients to begin to negotiate suitable directions forward. This facilitates the holistic evaluation of the implications of alternative scenarios and enhances the organization’s competitive advantage.

Presented by

Tassill professional trainers


5 Days (20 Hours)

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